Playbook scoring
Score real calls against the way your team sells.
MEDDIC, BANT, or your own criteria — every real call scored per criterion with verbatim evidence, plus the vocal signals the transcript never captures. Talk-time metrics don’t tell you what to coach.
Your framework
MEDDIC, BANT, or your own.
Score on the framework your team already runs. Trigrr applies it automatically at ingestion on every call — no rep tagging, no manual review, no spreadsheet scoring ritual.
Evidence, not vibes
Every score backed by a quote.
Each criterion links to the verbatim moment in the transcript — so coaching is specific, defensible, and never a gut call.
“…so we’d need sign-off from finance before we commit.”
Beyond the transcript
It hears how it was said.
Hesitation length, pace variation, filler spikes, and composure shifts show where the rep lost control of the moment. Transcript-only calls are never given fabricated vocal signals.
From score to coaching
The score becomes the coaching gap.
Trigrr doesn’t stop at “low score.” It identifies the specific missed move: the question not asked, the buyer not confirmed, the objection not handled, or the next step left vague.
Manager control
You decide what matters.
Custom criteria let you define what “good” looks like for your team. Trigrr scores against that operating standard instead of forcing a generic sales methodology.
The point
Better coaching starts with better diagnosis.
If the diagnosis is vague, the coaching is vague. Playbook scoring turns every call into a clear map of what was missing, where it happened, and what to practice next.